Most of the ads are sold through the YouTube Select program.īeyond the handful of bigger names, many of the shows available for free are older series, like “Father Knows Best,” “Unsolved Mysteries,” “21 Jump Street,” “The Carol Burnett Show,” “That Girl,” “Car 54, Where Are You?,” “The Lone Ranger,” “Hopalong Cassidy,” “Laugh-In,” “The Dick Van Dyke Show” and others. The commercial breaks, meanwhile, will vary in frequency by viewers and the context in which they’re watching shows, YouTube says. YouTube says it will now introduce new navigation and immersive banner art that will help users choose how they want to watch - either via rental or purchase, as before, or free with ads, when available.
That’s changing with the launch of the free TV service. But when users searched for TV shows on YouTube, it would direct them to either rent or purchase the titles in question - free streaming was not an option. Nielsen data indicates YouTube reached over 135 million people on connected TVs in the U.S. YouTube, meanwhile, has a significant connected TV footprint in the U.S., if not free TV.
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The talent and money have long since followed, with TV series winning both the critical attention and acclaim that was often only granted to Hollywood films in years past. The platform makers like this trend, too, as it means users are logging more hours watching content on their services.
New original projects that would have likely been movies, or at least mini-series, in previous eras, are often now released as bingeable shows. This month, for instance, it’s added new movies like Gone in Sixty Seconds, Runaway Bride and Legally Blonde, among others.īut the broader streaming industry - including both ad-supported and subscription-based - tends to be gravitating toward TV instead of movies. YouTube is already home to a number of free, ad-supported movies, so today’s launch of free TV is more of an expansion of its existing free streaming efforts, rather than something entirely new for the comapny.Ĭurrently, YouTube hosts over 1,500 movies from companies like Disney Media & Entertainment Distribution, Warner Bros., Paramount Pictures, Lionsgate, FilmRise and others. It plans to add to its free streaming collection up to 100 more titles each week, including both shows and movies. users access to more than 4,000 free TV episodes from shows including “ Hell’s Kitchen,” “ Andromeda,” “ Heartland” and others. The company said it will initially offer its U.S. YouTube today announced it will for the first time stream free, ad-supported TV shows - a move that puts it into more direct competition with the growing number of free streaming services on the market, including Tubi, Pluto TV, The Roku Channel, IMDb TV, Xumo, Plex and NBCU’s Peacock.
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